2 1/2" x 12 1/4" x .020" white vinyl plastic. Ruler comes with stock U.S. flags and blue ruler scales printed on the front and 4 COLOR PROCESS photos of the Presidents on the back. Shipped in bulk. Express version is silk screened 1 or 2 colors and ships 3 days after proof approval. Add $50(V) per color screen or plate charge. Ad copy area: 1 3/4" x 11 3/4"